Cinema, Album, Photo, MP3, mobile hard disk, tape recorders, cameras, portable TVs, wireless Internet ... ... due for market launch large-scale, MP4 fashion concept of this seemingly already set a number of functions in one ultra-high integration unity, the cross and end its traditional definition. The hero, Techno music and other planning in the future to occupy a favorable position in the territory of the new entrants are even more to solution providers on behalf of itself, shot the upstream industry chain, looking for their new products with more profit selling .
"Super-integrated" end "traditional MP4"
In the traditional sense "MP4" is a palm-sized only to watch MPEG4 format video files player. But as long as the Dinghao Zhongguancun in Beijing, Dragon and other stores to walk round, you will find that the simple sense now that MP4 has almost vanished. Film source shortage, prices remain high, even as the biggest characteristic of the video seems to move with the public runs counter to traditional habits of consumers, these "shortcomings" that traditional MP4 players have emerged with more and more limited commercial prospects, "niche products" almost to be the fate of its doomed.
However, "integration and reunification," the IT trend also applies to digital. So manufacturers have tested the water at home and abroad, with more features to help you leap into the high level of integration of a broader market space. Now the market is still all kinds of products known as MP4, MP3, DC, DV, mobile hard drives, digital partner, e-books and other functions are being more and more enterprises into their own products which, even the phone call functionality can easily be added.
From pure MPEG4 video player to the present ultra-integrated products, and then follow the "MP4" the very narrow sense, is not appropriate the name is already. Techno music was developed by the company to its new product called the PMP (portable multimedia mobile terminal), while the hero in its own product called "palm hegemony." In accordance with the Hero Chao Liang head of new words: "Although we are now doing MP4, but perhaps it did a few years more advanced things."
As we explore the mobile phone could replace MP3, digital cameras, electronic books, when, in fact, should see a bit farther, not only who have replaced, but the new generation of mobile devices will look like? Although all the vendors we interviewed agree that MP4 will be hot next year, but they had in mind has a brand new MP4 mobile terminal, while a narrow escape MP4 is still a "transitional Hero" destiny.
Expand profit margins
It is, therefore, how to seize the lead in the new map in a good position to avoid a sudden one day going to face the dramatic ebb and flow of dry sand of embarrassment, some manufacturers thought would be the problem. When the number of hardware manufacturers still do follow along the old train of thought, picked a price war, "the old sword" to kill the market, some entrants have quietly resorted to after the new "trick."
"Hero to do is move the digital entertainment solutions. End-products are only part of the background software support and a variety of audio and video content works is also essential. Put these together, what we want to provide a complete application of concepts . "Liang Chao repeatedly emphasized to reporters the new. Support such a new concept of entertainment, is a hero by tying the interests of all to build up an industrial chain alliance.
Currently the MP4 content production chain, including publishers, audio and video technology providers, content delivery and download platform for service providers, terminal Play equipment manufacturers, distributors and end users in these most. However, the public use of the upstream chip brand MP4 different format to support playback of the content are not the same. Techno music executive director Zhuming Cheng told reporters: "In dozens of MPEG4 file format, a product can play MP4 only about two or three, so despite the existence of many content services platform, but can not provide the corresponding format of the content."
Gaps and opportunities that this market a lot of the manufacturer. France ARCHOS Shenzhen Office marketing Chen Jun Hong, said: "Companies are looking for local content partners, there are already several in the discussions among the successful if that is the outcome of the year." MP4's in the same constant has been wading DEC Executive Assistant Wang Huan also said: "the enterprise is considering whether it should be shot with the integration of industrial chain of problems."
In addition to integrated industry chain, China's enterprises in this new market, there are other similar real opportunity. Techno music claims in the system design, application design and software design aspects of PMP products with independent intellectual property rights, the hardware manufacturers to sell abroad "program." "At present, the agreement was signed with our PMP technology solutions including Core Pacific Digital has five companies, including, but come to us to do program evaluation, the intention to take sample tests are already dozens of companies, including even very well-known digital production company. estimated that in 2006, we adopted this solution provides the project will reach 100 million yuan annual income of more than. "Zhu way very proud.
Not difficult to see shot in the upper reaches of the program through the synergy of hardware and software, so solution providers of the new ideas and technology, domestic enterprises have been interested in a step forward. Success or failure is still difficult to clear, but simply do MP4 hardware has not much room for development, up to now is like color TV, phone manufacturers, like. But it means the software application development possibilities, many manufacturers with industry cooperation, Chinese enterprises can also be completely the same as Microsoft or Intel to start the role of upstream suppliers.
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